Jay-Z Endorses Armand De Brignac

October 22, 2006

armanddebrignac_speakeasy.jpg

As you may all know, Jigga is back. With a new CD, “Kingdom Come”, on its pending release in November, Hov’s first single, produced by Just Blaze “Show Me What You Got” comes with a newly released music video. To no surprise, it’s very typical Jay-Z music video. There’s the nice car (Ferrari 430), the exotic location (Monte carlo, South France), the boat, the money, hm whatelse, hot video girls and of course, Crist… wait. What used to be a staple in his videos, particularly “Big Pimpin’”, Cristal, the prestigious champagne, was shunned by Jay-Z in the “Show Me What You Got” video.

Managing director Frederic Rouzaud of Cristal recently said the people in the Hip Hop culture were affecting its marque in a negative way. In retaliation, Jay-Z publicly denounce Cristal saying he will not drink the champagne nor will he promote it. As well, the various clubs that he owns will not serve the product either. Replacing Cristal in his videos was the French champagne, Armand De Brignac. Armand De Brignac is a lot more expensive (about $ 1000 US per bottle) but expect the company to see large profits due to Jay-Z’s name dropping.

Don’t expect all the rappers to do the same but Diddy already said “Fuck Cris”. Could this be a new trend? I guess it won’t be long until we see video girls getting drenched by Armand.

Click to view Jay-Z new video “Show Me What You Got”
Offical Website of Armand De Brignac

- Jon

10 Responses to “Jay-Z Endorses Armand De Brignac”

  1. gr8face Says:

    Has anyone actually tasted this?

  2. Jonathan Ng Says:

    I wish I can say I had an opportunity to taste it but with the hefty price tag, I think i’ll stick with my Dewars next time I hit the club. ;-)

  3. jenn Says:

    I don’t know why…rappers endorse products the average person who jus out to have fun and enjoy a good drink can’t Always afford..why break ya pockets????

  4. Angstspawn Says:

    de Brignac IS A LIE !!!
    It’s a merely $50 dollar champagne (Cattier) sold ten time more to US after they just changed the sticker!

  5. QUE Says:

    I TASTED ARMAND DE BRIGNAC AND IT WAS ACTUALLY VERY GOOD….A GREAT GIFT IF YOU REALLY LIKE SOMEONE LIKE THAT

  6. Angstspawn Says:

    De Brignac is only a gift for people who doesn’t know champagne or will not open the bottle. You can save easily $100 and get a much much better champagne. Ask to wine specialists.

  7. Hov jr Says:

    DUDE YOU CAN GET IT FOR 275-350 TO 350-1000 AND EVEN MORE

  8. clubcorona Says:

    We have our own Jay Z in south Africa that endorses this champagne h, name is Kenny Kunene http://clubcorona.wordpress.com/2011/09/13/armand-de-brignac-champagne-in-south-africa/

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