October 18, 2006
You’ve probably seen it already on the web or on someone elses blog but I had to post this commercial from Sony BRAVIA. Directed by Jonathan Glazer, (who’s famed from ‘Sexy Beast’ but most particular from his music videos which featured Radiohead, U.N.K.L.E, and Richard Ashcroft just to name a few) he does an amazing job on the ad which involved 70,000 litres of paint exploding in and around an apartment building. You have to feel for the crew as it took 6 days to clean the entire mess.
Regardless, the end result looks spectacular. I know it’s a commercial but to me, this is art at its finest. Music from Ludwig Van just adds a cherry on top of this masterpiece.
Here’s the commercial from Sony BRAVIA’s official site. Don’t you dare watch it on Youtube. Trust me it’s not the same.
While you’re on the BRAVIA site, you might as well check out the previous advertisement named ‘BRAVIA Balls‘, which featured 25,000 bouncing balls going down the streets of San Francisco.
[Image via Sony BRAVIA]