Jay-Z Endorses Armand De Brignac
October 22, 2006
As you may all know, Jigga is back. With a new CD, “Kingdom Come”, on its pending release in November, Hov’s first single, produced by Just Blaze “Show Me What You Got” comes with a newly released music video. To no surprise, it’s very typical Jay-Z music video. There’s the nice car (Ferrari 430), the exotic location (Monte carlo, South France), the boat, the money, hm whatelse, hot video girls and of course, Crist… wait. What used to be a staple in his videos, particularly “Big Pimpin'”, Cristal, the prestigious champagne, was shunned by Jay-Z in the “Show Me What You Got” video.
Managing director Frederic Rouzaud of Cristal recently said the people in the Hip Hop culture were affecting its marque in a negative way. In retaliation, Jay-Z publicly denounce Cristal saying he will not drink the champagne nor will he promote it. As well, the various clubs that he owns will not serve the product either. Replacing Cristal in his videos was the French champagne, Armand De Brignac. Armand De Brignac is a lot more expensive (about $ 1000 US per bottle) but expect the company to see large profits due to Jay-Z’s name dropping.
Don’t expect all the rappers to do the same but Diddy already said “Fuck Cris”. Could this be a new trend? I guess it won’t be long until we see video girls getting drenched by Armand.