Adidas Mi Innovation Center

October 31, 2006

adidas-mi.JPG
BKRW has a nice article and a few pics of the Adidas Mi Innovation Center at the newAdidas Sport Performance Store in Paris. It seems as though Adidas is following the footsteps of Nike ID for customizing shoes, but only Adidas is taking it a step further with the customization for performance also rather than just aesthetically. They even have a machine where you run on a video carpet to analyze your actions. Visit BKRW for the review or Adidas for more info.

-phil

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