Reset, Toronto

November 15, 2006

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Situated on Toronto’s hip and trendy Queen Street West, Reset has always been one of my favorite stores to check out whenever I take a stroll around the city. Although the store is far west from the much popular and commercial area of Queen St. (between University and Spadina, more particularly the district where Muchmusic headquarters and all the other commercial shit is located), Reset is (like many trendy stores have) located towards the Trinity Bellwoods Park area (between Bathurst and Dufferin). Currently, the area has rejuvenating due to the high volume of artists and designers residing in the area. The area has converted from a run down, bare district to a very stylish and cool neighbourhood which is home to various art galleries as well as unique and distinctive shops.

Zeeshan and Osman Chaudhary set up their Queen West store about two years ago and the store has become one of the best establishments for high end street fashion in Toronto. Reset offers an exclusive collection of the best in local and international street brands and currently offers merchandise from Obey, Creative Recreation, Freshjive, Boxfresh and Criminal. I find that these brands are difficult to find in the city already and to have them available in one place just makes it so much easier for the avid shopper. What I like about Reset is the fact they don’t stick to the same brands all the time as they change their collection ever so often. The store also offers a selection of collectors’ toys, books and magazines. What differentiates Reset from other stores is they are committed to the “fusion of aggressive visual culture” and art appreciation. Reset has often hosted art events in their shop and this past month have presented guests such as acclaimed photographer Jon Naar.

If you happen to be in Toronto, definitely take some time and check out Reset on Queen Street West.

Reset
803 Queen St. W
Toronto
www.resetclothing.com

Click below to view more photos of the Reset Clothing shop in Toronto, Canada

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– Jon

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One Response to “Reset, Toronto”

  1. gas Says:

    there is a firm or brand called “reset”?

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