Timberland’s 10061.COM

November 21, 2006

10061timberland_speakeasy.jpg

The Timberland Company recently announced the launch of 10061.com, a web site that celebrates the intersection of art and community. While 10061.com focuses on an online creative collaboration with designers, artists and consumers to use the Timberland boot as a canvas, the most interesting aspect of the site is the “The Boroughs Project”.

Under the creative direction of Jeff Ng aka Jeff Staple (as you might know from his work and blog), 10061.com features “The Boroughs Project” which brings together various designers/artists representing the five boroughs of New York City to each design a limited signature Timberland boot (which will be available for purchase, just in case you’re wondering). Artists include Jeff Staple himself, producer The RZA, painter Chris Mendoza, photographer Atsuko Tanaka and new media artist David “SKWERM” Ellis, created their own inpretation of the Timberland boot and incorporate their ideas/inspirations from the neighbourhoods of New York City.

Although I am not a huge fan of the Timberland brand or the boots created by the artists (i.e. The RZA’s glow- in-the-dark Tims), it is a very impressive campaign for Timberland in attempts to maintain its position in urban culture. The site alone is great to just explore. The ‘User Gallery’ features plenty of great artwork submitted by various people and as long as you’re at the site, my advice is to check out all the artists’ films in the ‘Art and Community’ section. It is essential. The short videos are well produced and entertaining. Definitely worth taking a look.

[ 10061.com ]

– Jon

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2 Responses to “Timberland’s 10061.COM”

  1. jonnny caan Says:

    coul u give me info on the glow in the dark timbs ,do u have them in stock at wat price and i am in the uk what methods of payment do u take ? thank you

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