The Tap Project by UNICEF

December 11, 2006

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The Tap Project did such a great job designing the bottle. The bottle clearly caught my attention due to the great aesthetics attributed to it. It goes to show how influential designs can be to any product or cause.

The Tap Project is a very interesting project coming from UNICEF. On March 22, 2007, the United Nations’ World Water Day, hundreds of restaurants in New York City, will invite their patrons to pay $1 for something they normally get for free. Tap water. Although one would wonder why they would paid for tap water, the funds collected will support UNICEF water programs, which provide safe drinking water to children around the world.

There are over 21% of children living in developing countries (most of them in Africa) do not have access to clean water. That’s more than one billion people. 80% of all illness and infant mortality is due to waterborne disease. The lack of clean water is the second largest killer of children under the age of 5.

With just $1 UNICEF can provide 40 litres of safe drinking water, enough to give one child safe drinking water for 40 days or 40 children safe for one day.With just a dollar, UNICEF can provide 100 water purification tablets to provide clean water for children in crisis situations.

On March 22, 2007, there are several dozen Manhattan restaurants participating in this project so make sure you go out to eat and buy a couple of bottles of tap water via The Tap Project to support the cause. I know its pretty early to mention this cause but its better to be informed early rather than not to be informed at all. Spread the word and remember on March 22, 2007.

[The Tap Project]

– Jon

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As you may all know, Jigga is back. With a new CD, “Kingdom Come”, on its pending release in November, Hov’s first single, produced by Just Blaze “Show Me What You Got” comes with a newly released music video. To no surprise, it’s very typical Jay-Z music video. There’s the nice car (Ferrari 430), the exotic location (Monte carlo, South France), the boat, the money, hm whatelse, hot video girls and of course, Crist… wait. What used to be a staple in his videos, particularly “Big Pimpin'”, Cristal, the prestigious champagne, was shunned by Jay-Z in the “Show Me What You Got” video.

Managing director Frederic Rouzaud of Cristal recently said the people in the Hip Hop culture were affecting its marque in a negative way. In retaliation, Jay-Z publicly denounce Cristal saying he will not drink the champagne nor will he promote it. As well, the various clubs that he owns will not serve the product either. Replacing Cristal in his videos was the French champagne, Armand De Brignac. Armand De Brignac is a lot more expensive (about $ 1000 US per bottle) but expect the company to see large profits due to Jay-Z’s name dropping.

Don’t expect all the rappers to do the same but Diddy already said “Fuck Cris”. Could this be a new trend? I guess it won’t be long until we see video girls getting drenched by Armand.

Click to view Jay-Z new video “Show Me What You Got”
Offical Website of Armand De Brignac

– Jon